With the latest news that Google will follow Apple, a cookieless future is inevitable. The need for transparency in data collection is now vital with privacy legislation which can result in hefty fines for businesses that are non-compliant.
Adhering to privacy may appear straightforward, but the logistical and technological challenges getting there are daunting. To holistically incorporate privacy into an organization, one has to take stock of the challenges that have historically impeded compliance efforts.
Notes from a recent ruling by CNIL, France's data protection authority, raised questions about Apple's own privacy compliance even as App Store advertisers are subjected to tougher standards.