Proposed fruits of the Irish DPC's three-year investigation into Facebook's consent and transparency violations are GDPR fines that would amount to a maximum of about $36 million to $42 million, or what the company makes roughly every two hours.
Data privacy isn’t optional anymore, and if companies treat customers’ privacy lightly, they’re going to lose them. Instead, by prioritizing security, organizations can build brand trust and improve relationships with valued consumers, a business proposition that’s good for everyone.
Apple's mandatory privacy consent requirements are expected to roll out sometime in early 2021 and apps that do not comply with user tracking is expected to be removed from the app store.
New study suggests that many websites are navigating around GDPR by tailoring the design of their cookie consent tools and using dark patterns to provide a misleading veneer of a consent agreement.
New Clear History Facebook privacy tool launched in Ireland, South Korea and Spain allows user to decide which apps and websites can track their personal information and browsing data.
EU court recently ruled for website operators to seek user consent before transferring personal data via the Facebook ‘like’ button. This could have an impact to operators’ commercial gains and user experience when using the websites.
GDPR, PIPEDA and DETOUR are just the beginning with new regulations being considered all around the world. Consumer consent must become less complex to build trust relationships even as digital commerce becomes more difficult.
With Quantcast tracking nearly 100 million websites, it’s no surprise that Adtech giants are facing GDPR regulatory scrutiny on breach of privacy based on the way they process and aggregate personal data about users.