Privacy Consent

With Quantcast tracking nearly 100 million websites, it’s no surprise that Adtech giants are facing GDPR regulatory scrutiny on breach of privacy based on the way they process and aggregate personal data about users.

U.S. push for COPPA update and UK publication of 16-point draft code of practice for children’s privacy show a move towards stronger data protection laws against tracking and monitoring of children.

Facebook terms of service, once obfuscated by complicated, legalistic language, is going to state clearly how they provide services free of charge to consumers in return for agreement to share their personal data with third parties and used for targeted advertising.

iPhone privacy claims are under scrutiny as Mozilla calls on Apple to rotate IDFA, a tracking ID which comes pre-installed on phone and allows advertisers to easily track user’s every move.

New DETOUR Act may pass in U.S. to fight against “dark patterns” which makes it illegal for tech companies to design, modify or manipulate user interface to obtain consent or user data.

According to new research, brand-new Android smartphones comes with pre-installed apps which are used for data harvesting, tracking and monitoring, all without the knowledge of the user.

In a recent poll, 87% of respondents said it’s important to understand a company’s privacy policy but more than half do not read them. How did we get here? What happens next? And what responsibility do companies have to change the equation?

Many of the most popular iPhone apps are, without user privacy consent, using “session replay” technology that makes it possible to record their every touch, tap or swipe.

The Google GDR fine has demonstrated that most historical data, analytics & AI, and decentralized processing is illegal under the GDPR. Companies must focus on more than consent to legally process analytics and AI when those processes cannot be described with the required specificity and voluntariness at the time…

Some ad tech vendors appear to be engaging in a form GDPR consent string fraud by knowingly tampering with the consent information found in a publisher’s consent string, in order to give them the ability to deliver personalized ads.