Privacy Consent

Some ad tech vendors appear to be engaging in a form GDPR consent string fraud by knowingly tampering with the consent information found in a publisher’s consent string, in order to give them the ability to deliver personalized ads.

Privacy has now become a bit of a loaded word and the public is on guard when it comes to their personal data. What is the impact marketing consent rates? And how will the increase of data fundamentalism change attitudes?

Out of all six legal bases for processing offered by the GDPR, consent and legitimate interests are the legal bases most likely to be relied upon to justify direct marketing. Where the direct marketing involves electronic communications, however, is where things get muddy.

The concept of consent has had a long history in privacy and data protection. Privacy consent has been evolving, especially under the GDPR. What are the expanded requirements for consent and what actions must organizations begin taking today to prepare for the coming of the GDPR on 25 May 2018?

Yoshihiro Satoh pointed out the difference between privacy and security and then explained about the specific measures for each and also the common measures between them.

Data privacy has long been an issue of public concern, and with changes in online technology, the problem has only deepened. From a legal perspective, a website’s privacy policy essentially functions as an agreement with a site’s users in which the operator seeks consent or agreement from the users to collect and…

The use and disclosure of personal data for direct marketing purposes is strictly regulated in Hong Kong with more severe consequences for non-compliance than other breaches of Hong Kong privacy law, and is often found to be significantly more onerous than in other jurisdictions. This article summarises some of the key…