With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
The privacy landscape has shifted dramatically over the past 12 months. Here are the significant data privacy developments and privacy legislations.
Data leaks and privacy legislation have made the impacts of data handling clearer than before. What are the forthcoming changes to the data privacy landscape in Europe and what do they mean for businesses?
