By 2024, it’s likely that almost every U.S. state will have its own data privacy regulations. Businesses getting prepared now are barely ahead of the curve; those that put it off till the laws hit the market will have to scramble to keep up.
With increasing privacy regulations, how exactly can organizations prepare for the looming privacy-driven era of digital advertising? It starts with baking privacy and transparency into all facets of operations.
Leaked document saw a Facebook engineer lament the international privacy regulations that the company is now subject to, describing them as a "tsunami." Facebook now faces some sort of user data compliance requirements in over 100 countries.
In recent months, the global privacy landscape has begun to shift. Several countries have started to draft and implement sweeping national privacy regulations, including China and the United Arab Emirates (UAE). What do advertisers need to know?
