Privacy Sandbox

Latest

Privacy Sandbox

RIP Google Privacy Sandbox: “Cookie Replacement” Project Officially Terminated Due to “Low Adoption”

October 24, 2025

Google's blog post on the subject simply announced that the 10 remaining available Privacy Sandbox APIs and tools were being deprecated, but follow-up questioning by various tech media sources produced statements confirming that it is all over for the project.

Data Privacy News

Google Seemingly Surrenders on Third Party Cookies, Even As Privacy Sandbox Project Rolls On

April 24, 2025

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely beginning with its Chrome browser. That initiative had seemed to be well underway, but now appears to be over.

Data Privacy News

Small Adtech Firms Facing High Costs From Google Privacy Sandbox Implementation

September 19, 2024

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it increasing the company's dominance in adtech. The price is climbing steeply due to delays, and smaller adtech outfits are struggling to keep up.

Data Protection News

UK ICO: Google Privacy Sandbox Fundamentally Flawed, Numerous “Loopholes” Need to be Addresses

April 30, 2024

Google's Privacy Sandbox project has been touted as the end of tracking cookies and creepy cross-site following, but it is facing regulatory trouble as the UK ICO has expressed concerns about a collection of "loopholes" that could be used to personally identify and track internet users.

Data Privacy News

Timeline for Google Privacy Sandbox Deprecation of Third-Party Cookies Shapes up as Online Advertising Braces for Another Impact

May 31, 2023

Google has made the timeline for the Privacy Sandbox deprecation of third-party cookies more clear, saying that 1% of Chrome users will be switched to the new online advertising system in the first quarter of 2024.

Outdoor street view of Google´s Dublin office showing regulatory oversight of Privacy Sandbox by UK CMA

Data Privacy News

Google Agrees to Additional Regulatory Oversight of “Privacy Sandbox” Project; UK CMA Will Play Ongoing Role

December 6, 2021

Google's "Privacy Sandbox" project will proceed with the UK’s CMA taking a direct hand due to concerns that whatever Google develops will allow it to take an even greater share of the search advertising market.

Data Privacy News

Google’s “Privacy Sandbox” Timeline Comes Into Clearer Focus: Target for End of Tracking Cookies Is Late 2023

July 29, 2021

Google is now calling for Privacy Sandbox technologies to be in place in the Chrome web browser and available to third party developers by the end of 2022, and for tracking cookies to be phased out of the browser beginning in mid-2023.

Data Privacy News

UK CMA Plans to Investigate Google Chrome’s “Privacy Sandbox” for Potential Anticompetitive Behavior

January 20, 2021

The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive?

Close up of metal lock with keys in the sand showing proposed privacy sandbox to phase out third party cookies

Data Privacy News

Google’s Proposed “Privacy Sandbox” Model Would Phase out Third Party Cookies in Two Years; Will It Improve User Privacy?

January 29, 2020

Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.

Privacy Sandbox

RIP Google Privacy Sandbox: “Cookie Replacement” Project Officially Terminated Due to “Low Adoption”

Small Adtech Firms Facing High Costs From Google Privacy Sandbox Implementation

UK ICO: Google Privacy Sandbox Fundamentally Flawed, Numerous “Loopholes” Need to be Addresses

Timeline for Google Privacy Sandbox Deprecation of Third-Party Cookies Shapes up as Online Advertising Braces for Another Impact

Google Agrees to Additional Regulatory Oversight of “Privacy Sandbox” Project; UK CMA Will Play Ongoing Role

Google’s “Privacy Sandbox” Timeline Comes Into Clearer Focus: Target for End of Tracking Cookies Is Late 2023

Apple Steps Up Release of Security Updates in Response to AI Hacking Threats

Several ISPs and Millions of Customers Compromised in KDDI’s Email System Data Breach

Security Breach at Tata Electronics Affects Apple, Tesla, and Other Technology Giants

Hackers Breach Brazil’s Emergency Alert System, Triggering Millions of False Alerts