Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely beginning with its Chrome browser. That initiative had seemed to be well underway, but now appears to be over.
Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.
