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Zero Party Data

Gavel on keyboard showing privacy legislations and need for zero-party data (ZPD)
Data PrivacyInsights

New Consumer Protection Legislation Is Making Zero-Party Data an Imperative for Brands

August 30, 2021
With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
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People in the evening on the streets of the city showing shift to zero party data for personalization
Data PrivacyInsights

The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

May 18, 2021
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.
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Latest

Hand on laptop keyboard showing data breach of Australia financial service provider

Data Breach of Financial Service Provider Latitude Jumps From 328,000 to 14 Million Records Stolen

Prancing horse on Ferrari logo showing data breach impacting customer data

Ferrari Disclosed a Data Breach Impacting Customer Data but Refused to Pay Ransom

Hacker using laptop showing penetration test and attack surface

The Anatomy of a Comprehensive Penetration Test

Smartphone with Twitter logo and Elon Musk on background showing source code leak

Partial Twitter Source Code Leak on GitHub Uploaded Shortly After First Round of Layoffs

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