When the SEC ruled that cybersecurity incidents carry the same materiality obligations as a factory fire, it drew a direct line between identity governance and board accountability.
Digital Transformation Leader at Thales
Ammar is a digital transformation leader specializing in Product Marketing with a focus on B2C Customer Identity and Access Management (CIAM) within the Identity and Access Management (IAM) sector at Thales. He is a recognized thought leader in digital banking and payments, sharing insights at various international conferences and authoring articles for industry publications. When not implementing strong customer authentication and fraud prevention strategies, Ammar enjoys a nice game of cricket!
The customer isn't leaving the security process; they're leaving the experience. When the security aspect of the experience is visible, understandable, and relatable, it’s not a barrier; it builds trust.
The Banking, Financial Services, Insurance (BFSI) sector is one of the most highly regulated in the world, and yet the temptation is always there to put profits above security. But what if security boosted profits?
According to the most recent 2025 Consumer Digital Trust Index report, the majority of sectors experienced a decline in trust levels compared to last year, with not one sector achieving at least 50%. Part of this decline is attributed to broken user experience due to the use of passwords.
