Perfectly targeted advertising is just information. It reduces or distills the noise down to information which is welcomed by the recipient. What does this have to do with your threat intelligence program? Everything.
We are living in the middle of an arms race in cybersecurity. Adversaries are leading the way, while the good guys reconfigure and retool, and the cycle continues. What does the crystal ball look like for the cybersecurity and risk management world of 2022?