Blane Sims, Chief Product Officer at Tapad

Chief Product Officer at Tapad

As Chief Product Officer at Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, Blane Sims leads the ideation and execution of new and upcoming products to drive continued innovation in digital identity resolution. Blane is an industry veteran bringing more than two decades of experience to Tapad upon joining in May of 2021. Previous roles include Chief Product Officer at MiQ and Chief Innovation Officer at Signal.

Man fall into the digital abyss showing data collection and privacy consent

Data Privacy Insights

How Product Leads Should Be Thinking About Educating Users on Data Collection

October 6, 2021

Data privacy isn’t optional anymore, and if companies treat customers’ privacy lightly, they’re going to lose them. Instead, by prioritizing security, organizations can build brand trust and improve relationships with valued consumers, a business proposition that’s good for everyone.

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