Concerns over mobile app privacy and security have grown so much that the FTC recently voted to specifically include mobile apps in the Health Breach Notification Rule (HBNR). Recent settlements also highlight the FTC’s aggressive action toward organizations that fail to prioritize digital privacy and security.
Despite the growing popularity and economic importance of mobile apps, many businesses fail to prioritize mobile application security and privacy in the development process.
The Tim Hortons coffee chain became a cherished Canadian institution over nearly 60 years in business. However, questionable mobile app privacy practices tarnished the brand and now have the company facing the wrath of regulators and customers.