Author

David Cole

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Data Privacy

The Rise of Data Fundamentalism and Its Impact on Marketing Consent Rates

David Cole Nov 1, 2018 0

Privacy has now become a bit of a loaded word and the public is on guard when it comes to their personal data. What is the impact marketing consent rates? And how will the increase of data fundamentalism change attitudes?