The use and disclosure of personal data for direct marketing purposes is strictly regulated in Hong Kong with more severe consequences for non-compliance than other breaches of Hong Kong privacy law, and is often found to be significantly more onerous than in other jurisdictions. This article summarises some of the key elements of Hong Kong’s direct marketing regime.
Senior Associate at Deacons
David is a Senior Associate at Deacons and works with clients on a range of non-contentious IP issues, including work in relation to patents, designs, trade marks, copyright and domain names. His main focus is advising clients in relation to commercial IP matters including complex licensing, assignment, and distribution agreements, and the IP aspects of corporate transactions (including IP due diligence) in a range of sectors. David’s advice also involves various commercial matters including in relation to software, e-commerce and personal data (including general privacy matters as well as privacy policy documents and terms of business), and he has also advised on entertainment matters including in relation to director’s, producer’s, sponsorship, artist management and recording agreements.