Rather than businesses having to expose users’ personal data, and have data brokers collect that data into centralized storehouses, Privacy Enhancing Technology means that companies can work together directly, helping one another to vouch for and validate trustworthy users.
Itay Levy is Identiq’s CEO and co-founder. Prior to Identiq, Itay was the founder and CEO of Appoxee, a mobile marketing automation platform designed to increase engagement, which he successfully sold to Teradata (NYSE: TDC) in 2015. Before Appoxee, Itay was a part of the founding team of Buzzmetrics, a Social Media Research company acquired by Nielsen (NYSE: NLSN) for $150M in 2006. Itay holds a BA in Computer Science and an EMBA from the Kellogg School of Management at Northwestern University.