Jacob Borgeson, Director of Product Marketing at Wyng - CPO Magazine

Director of Product Marketing at Wyng

Jacob has spent over a decade helping companies in various industries figure out better ways to solve problems for people and then tell the stories of those solutions. Mostly, that has consisted of helping enterprises improve collaboration, accelerate logistics, build brand communities, and create products people love. All of this has led him to Wyng, where he leads Product Marketing to improve the way brands personalize experiences without violating privacy. He lives in Austin with two young children, his partner, and an elderly dog and cat who haven’t acknowledged each other’s existences in over a decade.

Data Privacy Insights

Compliance-First vs Privacy-First: Why Aiming for Compliance Is a Failing Strategy

June 8, 2022

During the privacy-last era, consumer trust in brands was repeatedly broken when brands captured, sold, and abused data without consent - even though it was technically legal. To rebuild trust, brands need to change their strategies to be privacy-first instead of last.