While we wait for the social media companies to become fully transparent and show us that they’re taking all their users' privacy and security seriously, it’s up to the brands and marketers to be the change makers. Soon data privacy will be the issue for brands, just like sustainability and diversity.
Head of Solutions and Marketing at Ketch
Jonathan Joseph is the Head of Solutions and Marketing at Ketch, a platform for programmatic privacy, governance, and security. Passionate about innovation, his career is focused on disruptive technology and organizational change. He serves on the Board of Directors at Reel Works, which builds opportunities for diversity and inclusion in media, through a platform that empowers underserved NYC youth to share their stories through filmmaking, creating a springboard to successful careers.
Despite the cookie banners (and the cryptic explanations for how data is used), more than half of respondents in a consumer privacy study say there’s no transparency into data practices, and 64% say they believe that they have no control.
This year will usher in a new round of regulations concerning consumer data, making it an opportune time to take a look at why privacy compliance is complex and how we can make it less so.