In June 2016 the Korean government announced new guidelines on personal data de-identification measures which have contributed to a greater clarity around the use and transfer of personal data for purposes other than those consented to by the data subject. How will they positively impact the big data market?
Head of Data Protection and Privacy Practice at Lee & Ko
Park Kwang Bae is the head of Lee & Ko's Data Protection and Privacy (DPP) practice group and a partner in the Technologies, Media and Telecommunications (TMT) practice group. He is recognized as one of the most prominent lawyers in the DPP and TMT sectors in Korea. Kwang Bae has consistently represented and advised various domestic and multinational companies on the data protection framework of Korea, cross-border data transfer (involving outsourcing or cloud computing) of employee/customer data, safeguards to be implemented by data processors, the prevention of data breaches, and measures to be taken in response to data breaches. He also works with relevant government bodies as a legal advisor on new and emerging topics in the DPP sector, including big data and IoT.
Living in the age of Big Data, consumers are slowly awakening half in doubt regarding the ownership of the data which they generated. As more enterprises start utilising user-generated data for so-called target marketing, more consumers begin questioning about unfairness in sharing the profit earned by commercialising that data. This question motivates us to think about the essence of privacy. Is privacy just about the right to be let alone? Or might it include the right to sell the users' own data?