To put an end to the loss of valuable ad dollars, cybersecurity and risk management professionals must realize that ad fraud is not caught with traditional cybersecurity tools.
COO & Founder at TrafficGuard
Luke Taylor is the Founder and Chief Operating Officer of TrafficGuard. With over 18 years of experience in managing and growing various digital marketing, internet and mobile technology companies, Luke has a proven ability to manage multifunctional teams, and a track record of successfully developing and deploying ROI-driven strategies. As the Founder, Luke brought together and oversaw the team that pioneered TrafficGuard, which was launched and commercialised as a Software as a Service (SaaS) in July 2018. In the same year, TrafficGuard was awarded the Mobile Marketing Innovation Award by MarTech BreakThrough.
Advertisers are expected to lose $100 million a day to digital ad fraud in the next five years, what preventive approach that business can take to protect themselves?
