Mark Ailsworth, VP of Partnerships at Opaque Systems

VP of Partnerships at Opaque Systems

For the past 25 years, Mark has honed and leveraged his expertise in the data and ad tech ecosystem, first as a member of the media insights team on the ad agency side, and then across a series of sales and sales leadership roles spanning AOL, Pandora, MaxPoint, Acxiom, and now Opaque. Outside of work, Mark’s passions include traveling, learning about art and architecture, discovering outstanding new cuisine, and supporting a STEM-focused charity called PeaceBrix that he founded in 2019.

Finger pointing at people icons showing privacy vs personalization

Data Privacy Insights

Personalization vs. Privacy – A Double-Edged Sword for Businesses

June 7, 2023

Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.

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