Nicky Watson, Founder and Chief Architect at Cassie

Founder and Chief Architect at Cassie

After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Nicky built and brought to market Cassie. Cassie was designed as a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data.

Woman using phone to set consent preferences showing Quebec privacy regulations

Data Protection Insights

The Power of Preference in the Wake of Privacy Regulations

November 20, 2023

Updates to Quebec’s Act to Modernize Legislative Provisions Respecting the Protection of Personal Information, more commonly known as “Law 25,” now requires businesses to respect consumer preferences and increase transparency surrounding the collection and use of their personal data.

User give rating to service experience showing marketing compliance and consumer privacy

Data Protection Insights

Marketing Compliance in 2023: What CPOs Need to Know

March 6, 2023

Consumer sentiment around marketing data collection varies. It’s therefore imperative for businesses that deal with customer data to do so with the utmost respect, caution, and strict adherence to their consumers’ preferences and in compliance with privacy laws.

Marketing Compliance in 2023: What CPOs Need to Know

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