Knowing the common manipulative tactics – exploiting every emotional hot button (anxiety, uncertainty, urgency) – used in phishing is the first step to understanding how to identify and deflect them; and it requires a repetitive process.
Author | Chief Evangelist at KnowBe4
Perry Carpenter is author of Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors (Wiley, 2019). Working with noted hacker Kevin Mitnick, he is Chief Evangelist/ Strategy Officer for KnowBe4, developer of security awareness training and simulated phishing platforms with over 30,000 customers and 2 million users. He holds a MS in Information Assurance (MSIA) from Norwich University and is a Certified Chief Information Security Officer (C|CISO).
A transformational communication program will move beyond one-size-fits-all messaging and approaches. Here we take a look at four critical elements of effective security awareness campaigns.
Entire populations are being manipulated through increasingly prevalent and hyper-compelling information typically spread via social media, designed to invoke emotion and exploit known biases and provoke a tsunami of misinformation.
The most sophisticated technology in the world is not enough to combat phishing scams. which aren’t designed to break through firewalls or circumvent email gateways or endpoint security.
