Rob Shavell is CEO of Abine / DeleteMe, The Online Privacy Company. Rob has been quoted as a privacy expert in the Wall Street Journal, New York Times, The Telegraph, NPR, ABC, NBC, and Fox. Rob is a vocal proponent of privacy legislation reform, including the California Privacy Rights Act (CPRA).
While Big Tech's intent seems positive, the likely beneficiary of the recent Apple/Google privacy push is not the consumer but an effort to force the digital advertising world to restructure itself for their benefit.
