Russell Howe is Vice President EMEA of Ketch, the Trust by Design Platform for programmatic privacy and data stewardship. Russell joined Ketch after 9 years with Salesforce, where he was a Senior AVP for Northern Europe.
With consumer awareness of privacy at an all time high, there is not only regulatory risk, but also reputational and brand risk for those CMOs who drop the ball – an increasingly likely occurrence as the changes to the familiar status quo mount.
