Sjoerd is IoT Security Product Manager at KPN Security. For the last 30 years Sjoerd Hulzinga has performed various roles in a large number of organizations, ranging from managing and advising to executing. He is often asked in dynamic times with great consequences for people, organization and technology. Trained as a business manager, he is strongly focused on value creation during dynamic times of change. With his can-do mentality he manages to create successful teams and make goals feasible. His creativity and talent for lateral thinking makes innovation and Business Development a natural environment for him. He is therefore often asked to get things moving as a Kickstarter. As no other, he knows how to convey and retain the importance of the business perspective.