Todd Ruback is a Managing Director within FTI Technology’s Information Governance, Privacy & Security practice. He advises clients on privacy and data protection issues, with a specific focus on consent management and governance for data practices arising from online tracking technologies. Mr. Ruback has deep business and technical knowledge, with more than 17 years of experience working at the intersection of privacy, advertising technology (AdTech) and online advertising. He helps organizations identify risks and design and implement governance to mitigate risks associated with digital marketing activities.
While the digital advertising industry revenue grew a record 35.4% in 2021 and is on pace for another banner year in 2022, it’s also under intense regulatory and consumer scrutiny and increased demands for improved data privacy standards.