With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
Co-Founder at Wyng
Wendell Lansford is the co-founder of privacy-first marketing firm, Wyng. He was previously COO & SVP at Systinet through the acquisition by Mercury Interactive (now HP), and co-founder & CEO of Sitebridge through the acquisition by eGain and subsequent IPO. Wendell was also Director of Technology at Conde Nast Digital where he launched Epicurious.com and other early web properties. He started his career as an engineer at Bell Communications Research. Wendell holds a MS from Carnegie Mellon University.
Changing attitudes, new and evolving regulations and the demise of third-party cookies have shifted traditional marketing practices towards zero party data as the favored solution.