Employing a data protection method such as data masking as soon as production data enters the development cycle ensures that data is secured before it travels downstream or outside the business.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
Post Brexit any alteration to the current data laws UK businesses must abide by will have far reaching implications, impacting where information can be stored and how it can be shared.
Details of UK’s data protection reform plans are solidifying with the release of the first public version of the Data Protection and Digital Information Bill (DPDIB), which is accompanied with a set of new proposals for AI regulation.
While the legitimate interests ground for processing under the GDPR can be lawfully applied in many cases, a provisional balance should be established by data controllers with more safeguards for the protection of data subjects.
GDPR has set the benchmark for privacy legislation across the globe. Even if there are changes over the next six years, the foundations and concepts born out of the regulation are here to stay for the long term.
With a total of €2.92 billion levied throughout the bloc in 2022, GDPR fines are up in spite of a small drop in the overall data breach count as the bloc eyes stronger regulation for AI.
Underage Instagram users were opting to ignore privacy settings and work around them by opening business accounts, leading to a GDPR fine of €405 Million by the Irish DPC.
Though the CCPA is still relatively new, the state has already passed a substantial revision in the form of the California Privacy Rights Act (CPRA). Its terms will begin going active at the beginning of 2023.
The IAB project uses a single protocol that presently assists digital advertising with existing European Union (EU) and California Consumer Privacy Act (CCPA) privacy compliance requirements.
Companies should have an automated, accurate and scalable technology solution to handle a potential mountain of Subject Rights Requests (SRRs) when CCPA comes into effect.










