With increasing privacy regulations, how exactly can organizations prepare for the looming privacy-driven era of digital advertising? It starts with baking privacy and transparency into all facets of operations.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
Both the GDPR and ePrivacy Regulation alter regulations of how organisations use cookies which falls under the GDPR's definition of personal data. Why should companies care and how do they ensure compliance.
Some of the biggest names in Big Tech may be considering pulling out of Hong Kong. The reason is a recently-implemented "doxxing" privacy law developed in the wake of the 2019 pro-democracy protests.
One of the world's largest adtech companies is facing a €40 million GDPR fine over failure to collect proper consent for personal information processing. Criteo's targeted advertising program was also cited for transparency and right of access shortcomings.
The breach of Optus, the second-largest telecoms company in Australia, created a leak of about 10 million records of personal information. The government says that it is time for new privacy rules.
Europe’s highest court will soon deliver a judgement on the 'Schrems II' case that could see the controversial Privacy Shield accord between the EU and the U.S. struck down.
The IAB TCF was one of the first ad tracking standards to ensure compliance with GDPR terms. There's just one small problem; it may not actually comport with the relevant data protection rules.
China's PIPL mirrors the GDPR in terms of many of its core requirements and penalties, but some requirements are nuanced and and may require a refresh review of the existing company policies and procedures, which may create additional operational burdens.
A new TikTok suit was filed in California and will also see participation from the FTC, which initiated an investigation into the company's child privacy practices several months ago. The company remains under a prior court order involving COPPA violations.
As businesses grapple with the GDPR fines and repercussions of non-compliance, it is crucial to identify and avoid the three common mistakes that have landed countless organizations in hot water.









