CCPA enforcement is set to get underway in July, understanding your company’s obligations under the law and using the right technology can help you achieve regulatory compliance.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
The 2018 Marriott data breach was one of the biggest of its type in history, and was initially looking at receiving one of the biggest fines of £99 million. However, the UK ICO has reduced the penalty to £18.4 million.
Google received €50 million in GDPR fines from French regulator CNIL for failing to adequately inform users about their data collection practices, and not giving users enough control over how their information is used. What are the lessons learnt?
Data leaks and privacy legislation have made the impacts of data handling clearer than before. What are the forthcoming changes to the data privacy landscape in Europe and what do they mean for businesses?
Washington is the latest state in which Google has settled a location tracking lawsuit, adding to a list that has cost it a little over half a billion dollars to date. Lawsuits date back to a 2018 probe that found Google apps and services were continuing to track and log data even after users had changed privacy settings.
To combat coronavirus outbreak, some E.U. nations are making use of GDPR emergency provisions to loosen up the rules in collecting and processing sensitive health data.
As part of its CCPA compliance efforts, Google has recently announced that they will block personalized ads by giving customers the right to opt-out of personal data collection.
The GDPR fine was sparked by a round of media reports in early 2021 documenting how the personal data of over 530 million Facebook users was left open to data scraping for an extended period thanks to faults in certain tools.
The IAB project uses a single protocol that presently assists digital advertising with existing European Union (EU) and California Consumer Privacy Act (CCPA) privacy compliance requirements.
The decision to scrap the data protection bill came from a parliamentary review process. IT minister Ashwini Vaishnaw has told reporters that work was already underway on a new personal data law, no doubt to the delight of big tech companies.









