The noyb privacy complaint notes that Pinterest has invoked the "legitimate interest" exception to user consent for ad tracking, one of a small handful of such exceptions provided for by the GDPR. The problem for the company is that Meta has already tried this tack and failed.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
The first tranche of privacy reforms introduced to Parliament provides the OAIC with new penalties for data violators and a new privacy code for children, along with the addition of a new statutory tort for serious invasions of privacy.
TikTok has struggled with an ongoing string of issues involving child privacy. A new one has emerged as a parents group in the Netherlands has filed a $1.7 billion suit against it in Amsterdam.
UK Google users are set to lose the protections they had received from the GDPR given that the country has embarked on an exit from the EU, where the law is applicable.
A new data reform bill included in the 2022 Queen's Speech promises a "pro-growth" framework of greater benefit to both businesses and citizens of the UK. It could put an end to the data adequacy decision that allows personal data to continue flowing between it and the EU.
Not only do companies need to take data protection seriously under GDPR, schools and other educational establishments also had to make major changes to stay in line with the new regulations.
Much like the state privacy legislation that have come before it, the Maryland Online Data Privacy Act of 2024 (MODPA) includes its own unique provisions that will add additional complexities to an organization's compliance efforts and data use strategy.
FEMA has acknowledged a “major privacy incident” where nearly 2.5 million U.S. disaster survivors had their personal information shared with a third-party contractor responsible for setting up temporary housing.
Data subject rights are being expanded under the EU General Data Protection Regulation (GDPR), impacting the business processes of data controllers and processors. With the increased complexities that lie in within each distinct right, a variety of new issues will need to be considered.
The fine centers on TikTok's failure to police underage users that sneak onto the platform, and collection and use of children's data without required parental consent. ICO says that TikTok should have been aware of some one million underage users.









