As part of its CCPA compliance efforts, Google has recently announced that they will block personalized ads by giving customers the right to opt-out of personal data collection.
Google Ads to stop sharing user data with advertisers involving categories of websites users are visiting to stay compliant with the GDPR and protect its programmatic advertising platform.
Remote workers faced a barrage of over 100,000 phishing attacks over the last four months, mostly involving the impersonation of Google-branded websites, according to a report by Barracuda Networks.
Facebook, Google and other tech industry giants are searching for adtech exemption to weaken CCPA which provisions could stop them from selling targeted ads and potentially charging users for consumed content.
As to the apocalyptic "Q-Day" end to every security standard that keeps the internet and cryptographic secrets functioning, the timeline is still not clear. Sooner is obviously better than later in terms of encryption transition, but Google's announcement surprised many who have been working in the quantum computing field.
The Google privacy lawsuit was first filed in 2020, and had been scheduled to go before the District Court on February 5. It is now on pause as the lawyers prepare a binding term sheet. Claimants are seeking a total of at least $5 billion.
Google's dark web monitoring tool, which allows users to track personal data involved in data breaches, is becoming free for everybody and will be integrated into the Google app.
Google's privacy sandbox proposal now plans to phase out third party cookies from the Chrome browser by 2022, and has laid out what is at least a theoretical roadmap to preserving the targeted ad industry without the major incursions into user privacy that are so common today.
Google is now calling for Privacy Sandbox technologies to be in place in the Chrome web browser and available to third party developers by the end of 2022, and for tracking cookies to be phased out of the browser beginning in mid-2023.
Google’s Acquisition of Fitbit may have privacy implications if they combine the health and fitness data with what they know about users from search and other Google services.
