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Facebook ads manager tool on laptop screen showing Facebook ad performance after iOS privacy update
Data PrivacyNews

Facebook Tells Advertisers It Has Been Underreporting Ad Performance by About 15% Since iOS 14.5 Privacy Update

September 28, 2021
A Facebook blog post directed at its advertising partners reveals that the social media giant has been underreporting iOS ad performance by about 15% in the aggregate since the major privacy update was rolled out on Apple’s mobile operating system in late April.
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