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Screen showing iOS 14.5.1 update on iPhone and iPad showing ad spend due to Apple IDFA
Data PrivacyNews

Under a Month Into Apple’s IDFA Restrictions, Platform Ad Spend Is Barely Affected Due To Slow Adoption of iOS 14.5

May 26, 2021
Ad spend is barely impacted by the new Apple IDFA restrictions at worst, and even slightly up according to at least one ad company, but iOS 14.5 adoption has been unusually low.
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