AdTech

Small Adtech Firms Facing High Costs From Google Privacy Sandbox Implementation

September 19, 2024

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it increasing the company's dominance in adtech. The price is climbing steeply due to delays, and smaller adtech outfits are struggling to keep up.

Tunnel of media, images showing digital advertising and AdTech

Cyber Security News

AdTech and Data Privacy: Forecasting for the Coming Storm

November 7, 2022

While the digital advertising industry revenue grew a record 35.4% in 2021 and is on pace for another banner year in 2022, it’s also under intense regulatory and consumer scrutiny and increased demands for improved data privacy standards.

Market price display at street in the night showing RTB adtech exposing online behavior data

Data Privacy News

Report on RTB: Adtech “Biggest Data Breach Ever Recorded,” Online Behavior More Exposed in Countries Without Privacy Regulations

May 24, 2022

Study finds RTB adtech systems share online behavior data 294 billion times per day in the U.S. and 197 billion times per day in Europe. Average internet user in the US is exposed 747 times each day; in Europe it is 376 times per day.

Man with megaphone and technology related icons showing data protection standards for adtech by UK ICO

Data Protection News

New Data Protection Standards for Adtech Companies Proposed by UK ICO, But Actual Changes Remain Questionable as Leadership Changes Hands

December 1, 2021

A new Commissioner's Opinion issued by the UK's ICO reiterates the country's data protection standards and lays out its vision of future regulation plans for adtech companies.

Data Protection News

Google, Other Tech Companies Trying to Dilute CCPA with AdTech Exemption

September 16, 2019

Facebook, Google and other tech industry giants are searching for adtech exemption to weaken CCPA which provisions could stop them from selling targeted ads and potentially charging users for consumed content.

Woman using mobile phone showing Adtech giant Quantcast facing GDPR investigation for breach of privacy

Data Privacy News

Adtech Giant Quantcast Facing GDPR Investigation into Breach of Privacy

May 21, 2019

With Quantcast tracking nearly 100 million websites, it’s no surprise that Adtech giants are facing GDPR regulatory scrutiny on breach of privacy based on the way they process and aggregate personal data about users.

AdTech

Small Adtech Firms Facing High Costs From Google Privacy Sandbox Implementation

AdTech and Data Privacy: Forecasting for the Coming Storm

Report on RTB: Adtech “Biggest Data Breach Ever Recorded,” Online Behavior More Exposed in Countries Without Privacy Regulations

New Data Protection Standards for Adtech Companies Proposed by UK ICO, But Actual Changes Remain Questionable as Leadership Changes Hands

Google, Other Tech Companies Trying to Dilute CCPA with AdTech Exemption

Sensor-Rich Technology Giant Sensata Suffers a Ransomware Attack that Disrupted Various Operations

Planned Parenthood Lab Services Provider LSC Leaks Extensive Health Data of 1.6 Million People

CVE Program Gets Stay of Execution With Last-Minute Contract Extension for MITRE

WK Kellogg Confirms Data Breach from Cleo Managed File Transfer System Attributed to Clop Ransomware