From a sample base of over 17 million referrals from Twitter collected over the past three quarters from American websites, an average of 8.55% of all traffic originating from Twitter was invalid. Organic traffic showed an invalid rate of 10.43%, nearly twice that of paid which averaged 5.13% invalid, just barely missing Twitter’s own mDAU reporting of 5%.
Bad bot traffic makes up half of all internet activity, and is nearly double that of "good bots" that perform legitimate functions such as indexing and automated responses.
Bot Traffic Responsible For 40% Of Internet Activity and Interferes With COVID-19 Vaccine Rollout and Online Shopping
Imperva found that bot traffic accounted for 40% of internet activity. Malicious scripts were responsible for 26% of website visits and could interfere with the COVID-19 vaccine.