Consumer Privacy

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Consumer Privacy

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

September 8, 2021

With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.

Blurred unrecognizable blue crowd of people showing consumer privacy

Data Privacy Insights

Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.

July 16, 2021

Privacy is no longer a “nice to have.” And today’s focus on the ethics around privacy is much more than a cultural moment, it’s a moment for businesses to grasp and use to lead.

Business peopleusing their phones showing consumer privacy gap

Data Privacy News

New Ponemon Institute Report Indicates Major Consumer Privacy Gap

August 13, 2020

People are increasingly aware of consumer privacy issues, but also overwhelmingly feel that they do not have the tools to protect themselves and look to government to intervene.

Data Privacy Insights

Four Tips to Balance Legal Risk and User Experience

May 29, 2020

Product developers always face the challenge of creating a pleasing user experience without increasing legal risk, how can companies find a balance between them?

Back view of businessman managing digital innovation and consumer privacy against backdrop of Federal privacy laws

Data Privacy Insights

Consumer Empowerment, Market Innovation, and Privacy Law

April 24, 2020

Thoughtful regulatory framework combined with industry led initiatives will give consumers transparency and control, while enabling businesses to bring new products and services to market without excessive fear around unclear or overbearing regulations.

Gavel on U.S. dollar notes showing the consumer privacy and legal risk to look out in the coming decade

Data Protection Insights