Businesses are the guardians of our data, and we have certain laws in place to ensure that data is safeguarded. But what happens when those laws are outdated?
An agreement in principle on two consumer privacy suits brought by the Texas Attorney General's office would settle the complaints for a total of $1.375 billion. The suits broadly involve surreptitious tracking of users via several methods and products in recent years, including alleged undisclosed company use of biometrics.
An ongoing Texas investigation is specifically examining whether driver data collected by modern smart vehicles is being misused under the terms of a variety of state laws. The investigation is also looking at potential violations of federal law in the area of consumer privacy.
The consumer privacy lawsuit alleged that Oracle made $42.5 billion annually by surreptitiously creating "dossiers" on millions of people that it sold off to both private and government parties.
Annual Cisco Consumer Privacy Survey, a study including the opinions of over 2,600 respondents of varying demographics in 12 countries, indicates that consumer awareness of data privacy rights is continuing to grow and that AI has some work to do to earn public trust.
Google's bid to get rid of a class action lawsuit involving its "Incognito Mode" took a serious blow in a California court, as a judge denied the company's request for a summary judgment and said that the consumer privacy concerns raised by the company's data handling were fit for trial.
Consumer sentiment around marketing data collection varies. It’s therefore imperative for businesses that deal with customer data to do so with the utmost respect, caution, and strict adherence to their consumers’ preferences and in compliance with privacy laws.
New research provides evidence we’re entering the Great Privacy Awakening. In the absence of a federal law, consumers are taking action: From using ad-blockers, and deleting their browser history to using their privacy rights and requesting their data be deleted.
The combination of brands being held accountable for violating consumer privacy laws, the roster of new – and varying – US privacy laws set to take place in 2023, and consumers themselves increasingly opting out of sharing their personal data is amounting to something of a rising tide in terms of consumer privacy.
Despite the cookie banners (and the cryptic explanations for how data is used), more than half of respondents in a consumer privacy study say there’s no transparency into data practices, and 64% say they believe that they have no control.
