Consumer Protection

Apple has been promoting itself as a champion of consumer privacy but given it's commercial relationship with Google and recent moves in Russia and China, just how committed, really, is Apple to the concept of consumer privacy?

Companies must show that they are constantly innovating but they must also show that they are taking into account customer privacy and security to protect personal information. Those that can manage this delicate balancing act between customer privacy and digital trust will be the winners in the modern digital economy.

A recent audit of websites by the well-known Online Trust Alliance has revealed something that many consumers have long suspected. Financial institutions are the least trusted when it comes to cybersecurity. Although the results are no doubt coloured by the inherent fear that many consumers have when it comes to the…