The "Privacy Sandbox" initiative proposed by Google could bring major changes to the online advertising industry, disabling third-party cookies entirely in the Chrome browser. Could this be considered anticompetitive?
Those little automated data tracking mechanisms are subject to special treatment, consent, opt in and opt out requirements. Have you properly accounted for cookies for GDPR and CCPA?
Instead of using cookies, IAB Tech Lab is proposing web tracking technologies through one centralized token that follows users around the web to track browsing habits and privacy preferences.