Comprehensive mandates like the California Privacy Rights Act (CPRA) require extensive preparation—those with processes in place before it arrives will manage it best, and perhaps even derive benefits from it.
Though it was unsuccessful in defeating Prop 24, questions have been raised about the tech giant's use of its own search algorithm to put a thumb on the scale.
Though the CCPA is still relatively new, the state has already passed a substantial revision in the form of the California Privacy Rights Act (CPRA). Its terms will begin going active at the beginning of 2023.
