While the digital advertising industry revenue grew a record 35.4% in 2021 and is on pace for another banner year in 2022, it’s also under intense regulatory and consumer scrutiny and increased demands for improved data privacy standards.
The IAB project uses a single protocol that presently assists digital advertising with existing European Union (EU) and California Consumer Privacy Act (CCPA) privacy compliance requirements.
Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.
