Digital Advertising

Finger pointing at people icons showing privacy vs personalization

Personalization vs. Privacy – A Double-Edged Sword for Businesses

June 7, 2023

Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.

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Cyber Security News

AdTech and Data Privacy: Forecasting for the Coming Storm

November 7, 2022

While the digital advertising industry revenue grew a record 35.4% in 2021 and is on pace for another banner year in 2022, it’s also under intense regulatory and consumer scrutiny and increased demands for improved data privacy standards.

Privacy protect icon over hand of businessman showing privacy compliance for digital advertising

Data Protection News

IAB Tech Lab Privacy Compliance Platform Seeks To Centralize EU & US Controls for Digital Advertising

June 9, 2022

The IAB project uses a single protocol that presently assists digital advertising with existing European Union (EU) and California Consumer Privacy Act (CCPA) privacy compliance requirements.

iPhone close up showing privacy update impact on digital advertising

Data Privacy News

Apple Privacy Update Creates a Digital Advertising Windfall for Amazon

August 18, 2021

Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.