Identity theft is a frighteningly real concern during the holiday season as consumers shop more and cyber criminals get busy. Companies that proactively offer identity protection to cushion the full impact of a data breach on customers that are victimized will reap benefits of trust and loyalty from their customers.
Consumer trust has taken a hit over the past year. Retailers now need to offer identity protection services to regain confidence of holiday shoppers.
Equifax breach demonstrates how data breaches are getting bigger and more frequent. Is identity theft protection no longer optional in the digital age?
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