Marketing

Marketing Compliance in 2023: What CPOs Need to Know

March 6, 2023

Consumer sentiment around marketing data collection varies. It’s therefore imperative for businesses that deal with customer data to do so with the utmost respect, caution, and strict adherence to their consumers’ preferences and in compliance with privacy laws.

Employees brainstorming in meeting showing the need for marketers to know about cybersecurity and work with IT team

Cyber Security Insights

What Marketers Need to Know About Cybersecurity

June 5, 2019

As more and more marketers leverage on customer data to build target consumer base, it’s time for CMOs and marketing teams to get to know cybersecurity and focus on cyber risks too.

Data Protection Insights

Direct Marketing Under the GDPR: Consent vs Legitimate Interests

May 25, 2018

Out of all six legal bases for processing offered by the GDPR, consent and legitimate interests are the legal bases most likely to be relied upon to justify direct marketing. Where the direct marketing involves electronic communications, however, is where things get muddy.

Image of Thailand skyline representing the impact of electronic marketing with the new computer crime act

Data Privacy Insights

Electronic Marketing Under Thailand’s New Computer Crime Act

November 17, 2017

Thailand's new Computer Crime Act gets tough on electronic marketing and spammers will now face criminal charges and hefty penalties if found guilty.

Image of call center agent with a headset representing the issues for direct marketing in Hong Kong

Data Privacy Insights

Direct Marketing in Hong Kong: A Summary of Key Privacy Issues

July 23, 2016

The use and disclosure of personal data for direct marketing purposes is strictly regulated in Hong Kong with more severe consequences for non-compliance than other breaches of Hong Kong privacy law, and is often found to be significantly more onerous than in other jurisdictions. This article summarises some of the key elements of Hong Kong’s direct marketing regime.