#1. Giving away your personal photos
#2. Giving away your location information
As far as marketing is concerned, a person’s location is one of the most important attributes to know, and many companies will stop at nothing to get hold of your location information. Oftentimes, they claim that these geo-tracking methods are used to provide things like more relevant search results but, in reality, they’re used for advertising. In the digital age, collecting troves of personal information from websites to mobile apps is the cornerstone of a data-driven business model. You clicking ‘Accept’ makes all these information collection lawful.
#3. Giving up your right to legal protection
Given the prevailing compensation culture that we live in, it’s perhaps hardly surprising that many companies in the western world are taking extra measures to protect themselves from being sued. Arbitration agreements are now found in almost everything from mobile phone to employment contracts, and they are popular in both the US and the UK.
#4. Giving permission to be billed recurrently
Subscription-based payment models are nothing new, and there’s not necessarily anything wrong with them either. However, when a company sneakily tries to get your unwitting permission to charge your debit or credit card on a recurring basis, things get a lot shadier. In fact, some companies rely on the fact that people will simply forget to cancel their payments by deliberately making it ambiguous.
Free trial services are often guilty of deliberately trying to exploit legal loopholes to get their customers to unwittingly agreeing to recurring billing. Amazon is one of the most high-profile examples of recent times, when its advert for the Amazon Prime service was finally pulled in the UK for failing to adequately inform customers that their trials would automatically be followed by a £79-per-year subscription.
#5. Giving up control of your data
Privacy policies often ask that you forgo control over your information to varying degrees, even extending to ownership altogether. For example, if you use the Home or Student editions of Microsoft Office 2010, you’re not allowed to use any documents you create in it for commercial purposes.