New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?
While Big Tech's intent seems positive, the likely beneficiary of the recent Apple/Google privacy push is not the consumer but an effort to force the digital advertising world to restructure itself for their benefit.
"Global Privacy Control" looks to refresh the “Do Not Track” concept by focusing on sale of personal data, along with emerging state and national privacy legislation.
The secret "Jedi Blue" deal that is facing antitrust probes involves Facebook refraining from engaging in "header bidding," a practice that tends to take money out of Google's coffers.
Increasingly a mission critical element, report notes that the return on investment (ROI) of mature digital privacy programs also continues to be high – particularly when privacy is aligned with security.
While more of a general pledge than any sort of binding terms, the declaration addresses a long-term decline in internet freedom around the world and the concentration of personal data on massive centralized platforms.
A 2020 privacy lawsuit that accused the company of wrongful data sharing with third parties such as Facebook, Google and LinkedIn, also addressed the practice of "zoombombing." If approved, Zoom will pay $85 million to settle.
Twitter has in recent years has begun periodically requiring phone number checks for "account security." What users have not always been aware of is that these items have been added in to Twitter's internal personalized advertising system.
Google is potentially facing a $5 billion fine for privacy violations by collecting data without consent when users are in "private browsing" mode.