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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

Business people working in a team showing the need to reassess the collection of employee data taking into account the trends in privacy law
Data PrivacyInsights

Disruptive Legislation Triggers the Need to Reassess the Collection of Employee Data

October 31, 2019
Employee data collection is a longstanding practice. In light of the trends in privacy law, employers may want to reassess what they are collecting and how long the information should be retained.
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Woman’s face with hud interface around eye showing the possibility of Facebook facing billions in losses over facial recognition case
Data PrivacyNews

Facebook Loses Facial Recognition Appeal, Could Face Billions in Losses

August 26, 2019
After years of fighting, Facebook has lost its appeal against the class action lawsuit over the use of facial recognition technology. The company could face billion dollars of penalty if they fail to win the case.
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Fitbit logo on shop front showing the implications for health and fitness data from Google’s acquisition of Fitbit
Data PrivacyNews

Google’s Acquisition of Fitbit Has Implications for Health and Fitness Data

November 8, 2019
Google’s Acquisition of Fitbit may have privacy implications if they combine the health and fitness data with what they know about users from search and other Google services.
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Google Ads icon on mobile phone showing Google’s proposed privacy standards remain friendly for programmatic advertising
Data PrivacyNews

Google’s Proposed Privacy Standards Are Also Friendly for Programmatic Advertising

September 5, 2019
Google’s new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users’ privacy when they browsing the web.
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Google logo on browser showing the allegation of Google using hidden web pages to provide personally identifiable information to advertisers
Data PrivacyNews

Allegations of Google’s Hidden Web Tracking Pages Raise New Privacy Concerns

September 19, 2019
Instead of sending personally identifiable information directly to advertisers, Google is allegedly using hidden web tracking pages to keep its online advertising profitable.
Read More
Professional providing security and privacy training to colleagues
BlogsData PrivacyPrivacy Intelligence

3 Things You Must Know About Security and Privacy Training

July 12, 2018
Too many organizations either provide for no security and privacy training and awareness or take a completely inadequate or ineffective (bad) approach. Effective regular training and ongoing awareness can provide tremendous return on significantly better security and privacy practices.
Read More
Data PrivacyNews

New IAPP-EY Privacy Governance Report Shows Rising Concerns About Cross-Border Data Transfers, Widespread Adoption of SCCs

October 21, 2021
Annual Privacy Governance Report from IAPP and EY focuses on the ongoing COVID-19 pandemic and its impact on privacy professions, along with the Schrems II decision and the resulting complications it has created for data transfers.
Read More
Face recognition technology used on street showing new artificial intelligence regulation and calls for facial recognition ban
Data PrivacyNews

EU Proposes Heavy Regulation of “High Risk” Artificial Intelligence as Activists Call for Facial Recognition Ban

May 6, 2021
EU officials are considering wide-ranging regulation that would include heavy restrictions on a range of "high risk" AI applications; a leaked document also indicates that a facial recognition ban is being proposed.
Read More
Woman holding phone with social media service Facebook on the screen showing Apple privacy changes
Data PrivacyNews

Facebook Suffers Anticipated $10 Billion Loss, Snapchat Rebounds From Apple Privacy Changes

February 16, 2022
Facebook is anticipating a loss of $10 billion to the Apple privacy changes in 2022, while Snapchat is in the midst of an overperforming Q1 that has seen the company's shares rally to increase 50% in value.
Read More
Google Play store application icon on mobile phone screen showing privacy labels for Android apps
Data PrivacyNews

New Apple-Like Privacy Labels Come to Google Play’s Android Apps

May 4, 2022
Information displayed is very similar to what is seen on Apple's privacy labels, but it remains to be seen if Google Play effectively enforces the inclusion of accurate information about Android apps.
Read More
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