With an increase in legislation, the privacy landscape is a moving target for brands. Businesses are diverting precious resources away from improving personalization relevance to maintaining global privacy compliance. The two shouldn’t be working against each other.
Google is making massive annual payments to Apple to be placed as the default search engine on its devices. Research indicates a price of $15 billion for the privilege in 2021.
New Citizens Lab report reveals that the government of Bahrain has used the Pegasus iPhone spyware to track at least nine activists since June 2020. Two zero-days used in zero click iPhone exploit targeting iMessage.
Poor corporate data responsibility hurts consumer trust, preventing users from sharing data because of privacy and safety concerns as organizations stepped up data collection.
With increasing privacy legislations, zero-party data (ZPD) is becoming an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy.
Synthetic data generation (SDG) is rapidly emerging as a practical privacy enhancing technology (PET) for data sharing by generating non-identifiable datasets that can be used and disclosed without the legislative need for additional consent given that these datasets would not be considered personal information.
Expansion of China's data protection regulations will impact the smart car market in the country. The CCP has clarified terms to require this of the digital keys to smart vehicles and the data they generate.
Most of the digital advertising industry complained about Apple's iOS 14 privacy updates for nearly a year. Amazon seems to be an early destination for those that are redirecting ad spend from Apple and Facebook.
An announcement by Apple of a new plan to automatically scan iCloud photos for sexual abuse has sparked fears that the system may be used for mass surveillance. Privacy advocates are concerned that it creates an opening for law enforcement agencies.
Facebook has banned a NYU ad targeting research project that captures information from political ads, but the FTC has undercut its stated reasons for doing so.