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Data Privacy

Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.

 

What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.

 

Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.

 

These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.

 

Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.

 

CCTV surveillance security camera on street showing facial recognition and surveillance
Data PrivacyNews

Amnesty International Report: Palestinians in Hebron Regularly Subject to an Experimental Surveillance System That Stores Facial Recognition Data Without Consent

May 23, 2023
A new report from Amnesty International alleges that the Israeli military has deployed an experimental new surveillance system on the West Bank, and that it is capturing the facial recognition data of Palestinians without their consent.
Read More
Woman hands using smartphone showing TikTok ban lawsuit
Data PrivacyNews

ByteDance Responds to Montana TikTok Ban With Lawsuit

May 29, 2023
The Montana TikTok ban is now facing a lawsuit from parent company ByteDance, on the basis of violation of Constitutional rights and assorted federal laws. The ban is not slated to take effect until January 2024, and legal challenges were expected in the interim.
Read More
Google logo on building showing privacy sandbox and third-party cookies impact on online advertising
Data PrivacyNews

Timeline for Google Privacy Sandbox Deprecation of Third-Party Cookies Shapes up as Online Advertising Braces for Another Impact

May 31, 2023
Google has made the timeline for the Privacy Sandbox deprecation of third-party cookies more clear, saying that 1% of Chrome users will be switched to the new online advertising system in the first quarter of 2024.
Read More
Doctor with patient information icons showing Meta Pixel used by NHS trusts
Data PrivacyNews

Sensitive Patient Information Was Sent Through Meta Pixel by NHS Trusts

May 31, 2023
NHS trusts, which function as local health care facilities throughout England and Wales and provide over half of all National Health Service (NHS) services, have been passing sensitive patient information through Meta Pixel, according to an Observer investigative report.
Read More
Finger pointing at people icons showing privacy vs personalization
Data PrivacyInsights

Personalization vs. Privacy – A Double-Edged Sword for Businesses

June 7, 2023
Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.
Read More
TikTok app icon on smartphone screen showing TikTok ban
Data PrivacyInsights

Data Privacy and Geopolitical Issues Collide – The Real Issue in the TikTok Ban

June 14, 2023
While we wait for the social media companies to become fully transparent and show us that they’re taking all their users' privacy and security seriously, it’s up to the brands and marketers to be the change makers. Soon data privacy will be the issue for brands, just like sustainability and diversity.
Read More
Barista giving high five to customer in coffeeshop showing consumer trust
Data PrivacyInsights

How Prioritizing Data Privacy Leads to Greater Consumer Trust

June 21, 2023
There are clear benefits for taking extra steps to demonstrate your company's commitment to data privacy by using measures like data privacy scores, external audits and reviews, and empowering consumers to make their own choices for their own data.
Read More
Woman using laptop showing fully homomorphic encryption and developers
Data PrivacyInsights

Fully Homomorphic Encryption: Helping Developers to Be Guardians of Privacy

June 28, 2023
The reason we still experience data breaches is because information isn’t encrypted during processing. Fully homomorphic encryption (FHE), enables data to be processed blindly without having to decrypt it at any stage,
Read More
Apple Store on street showing opposition to UK online safety bill on encrypted messaging
Data PrivacyNews

Apple Joins Formal Opposition to UK Online Safety Bill; Encrypted Messaging a “Critical Capability” for Privacy Protection

July 3, 2023
In opposition to the proposed UK Online Safety Bill, Apple has issued a statement referring to encrypted messaging as being critical to privacy and online safety.
Read More
Boy plays games on a smartphone at night showing age verification law and social media
Data PrivacyInsights

The Age Verification Law That Could Change Social Media in the US

July 10, 2023
Age verification laws will require social media platforms to collect more of your personal information, from your birth certificate to your school records to biometrics. The process may expose you to more privacy threats, such as potential data abuse, data leaks, and identity theft.
Read More
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