A new report from Amnesty International alleges that the Israeli military has deployed an experimental new surveillance system on the West Bank, and that it is capturing the facial recognition data of Palestinians without their consent.
Data Privacy
Technological development has always outpaced privacy concerns, but never more so than in the past decade. Collection and centralization of personally identifiable information (PII), tracking of movements and digital surveillance are all at unprecedented levels. Regulations and laws are only just beginning to catch up to the ability of both governments and private entities to deploy these capabilities.
What exactly is there to worry about? The mass collection and centralization of data by giant multinationals such as Facebook and Google is as good of a place to start as any. Two decades of vacuuming up the personal data of users of various online services has created the most impressive marketing capabilities in history, but these profiles have astounding potential for damage when they are used the wrong way or fall into the wrong hands.
Unauthorized information that is captured in data breaches tends to find its way to massive “combo lists” that are sold and traded on the dark web. Social security numbers are added from this breach, home addresses and phone numbers from that one, personal health information from yet another. Soon, a frighteningly complete profile of millions of individuals is available to anyone willing to pay the asking price.
These are just the established data privacy issues. The emerging ones are even worse. High-quality facial recognition technology is just beginning to roll out across the public places of some countries. Artificial intelligence is not only making mass facial recognition possible, but magnifies the power and reach of any application that involves capturing and sorting information: scanning pictures, analyzing speech, sifting through text and location data. This threatens to not only shatter anonymity and privacy, but allow for highly advanced impersonation and take the concept of “identity theft” to new levels.
Some businesses chafe at the trouble and added expense of new and emerging data privacy regulations, but they are vital to both protecting rights and privacy and instilling confidence in end users. Customers want to be able to submit their payment information without worry about data breaches and identity theft, use services without wondering what is being done with their personal information and use devices without fear of surveillance or having location data tracked. The need for meaningful safeguards only grows greater as technological capabilities increase.
The Montana TikTok ban is now facing a lawsuit from parent company ByteDance, on the basis of violation of Constitutional rights and assorted federal laws. The ban is not slated to take effect until January 2024, and legal challenges were expected in the interim.
Google has made the timeline for the Privacy Sandbox deprecation of third-party cookies more clear, saying that 1% of Chrome users will be switched to the new online advertising system in the first quarter of 2024.
NHS trusts, which function as local health care facilities throughout England and Wales and provide over half of all National Health Service (NHS) services, have been passing sensitive patient information through Meta Pixel, according to an Observer investigative report.
Consumers want to be targeted with ads tailored to their needs and desires but are also more aware of their own privacy and the misuse of personal data. Businesses need to understand how to balance personalization and privacy by implementing strategies that allow for secure multi-party analytics.
While we wait for the social media companies to become fully transparent and show us that they’re taking all their users' privacy and security seriously, it’s up to the brands and marketers to be the change makers. Soon data privacy will be the issue for brands, just like sustainability and diversity.
There are clear benefits for taking extra steps to demonstrate your company's commitment to data privacy by using measures like data privacy scores, external audits and reviews, and empowering consumers to make their own choices for their own data.
The reason we still experience data breaches is because information isn’t encrypted during processing. Fully homomorphic encryption (FHE), enables data to be processed blindly without having to decrypt it at any stage,
In opposition to the proposed UK Online Safety Bill, Apple has issued a statement referring to encrypted messaging as being critical to privacy and online safety.
Age verification laws will require social media platforms to collect more of your personal information, from your birth certificate to your school records to biometrics. The process may expose you to more privacy threats, such as potential data abuse, data leaks, and identity theft.









