While businesses are tirelessly preparing for CCPA, the Californians for Consumer Privacy is busy with a new ballot initiative, CPREA, that would amend CCPA and shift the privacy landscape in California.
Data Protection
Certain types of personal data are very valuable to criminals, and can be very damaging to an individual or business if it falls into the wrong hands. As the world becomes more digital and more connected, more of this sort of data is generated and passed between various sources on a regular basis.
Government regulations and supervisory authorities aren’t just about keeping irresponsible parties in line. They also provide vital security guidance to every type of organization that handles sensitive personal, business or government information.
Data protection regulations also ensure that the end user has a transparent view of and a say in the processing of personal data. These safeguards play a significant role in everything from the preservation of civil rights to ensuring that democratic institutions function properly.
Some types of personal data are clear candidates for regulation: medical records, banking information, national ID numbers and so on. But some of these regulations also cover items that might seem relatively innocuous at first glance: home addresses, email addresses, website profile information and so on. For example, the European Union General Data Protection Regulation (GDPR) has stipulations about anything that is unique to an individual to include phone numbers and social media accounts. People have varying levels of privacy preference with these items, but they are often protected by regulation because they can be used for targeted scams and attempts at identity theft.
Given that regulations often take the size and customer count of businesses into consideration in terms of penalties and the scope of protection of personal data, compliance is particularly important for enterprise-scale organizations. You do not necessarily have to have an active business presence in a country or region; simply storing data on or moving it through servers there may subject you to their data protection rules.
California legislature decided to rein in the “surveillance state” by passing a three-year state-wide moratorium on the use of facial recognition technology in body cams used by law enforcement agencies.
New proposed privacy bill to impose penalties of up to 4% of a company’s annual revenue for first-time privacy violations and potential jail time for senior executives who lie about them.
CCPA, the most comprehensive data privacy law in the U.S., will soon take effect. What do you need to know about the legislation to ensure your organization is prepared for it?
Rather than just staying compliant with GDPR, companies should instead implement stronger security protocols, abandon old business practices and take on new way of doing business that embraces data privacy.
China recently passed an encryption law to regulate encryption in public and private sectors, and also set forth guidelines for how cryptography should be used to help safeguard national security.
Major concerns have been voiced about conflict of interest given that the proposed digital commissioner, Thierry Breton, was the former CEO of Atos and his portfolio will significantly overlap Atos' commercial interests.
Microsoft is now the first major tech company that says it plans to abide by the new CCPA not just in California, but also to honor California’s digital privacy law in every state where it operates in the United States.
Learn about the key initiatives, which can help reduce regulatory, operational and reputational risk, while establishing preparedness for CCPA enforcement.
Yet more proof that a federal privacy law could be coming to the U.S. as early as next year with the introduction of the Online Privacy Act which may be more stringent than the California Consumer Privacy Act (CCPA).









