Companies that monetize consumer data have a curious relationship with trust. In some cases however, corporate stewardship of that trust has taken a back seat to the larger imperatives of continuous growth and revenue generation. As a result, the trust relationship between consumers and companies that rely on their data is on very thin ice.
A new study reveals that the more humanlike a virtual assistant appears to be, the more consumer trust is placed in the device, which raises fresh concerns around Big Tech and data protection.
Recent survey on internet security and trust shows social media companies are the core problem to online trust which could affect future growth and development of the digital economy.
For CPO Cynthia Van Ort, former North American chief privacy officer for Citigroup and the newly appointed global CPO for a large multinational corporation, a successful privacy approach boils down to delivering consumer empowerment while providing convenient, cutting-edge products and services. Hear her advice for aspiring privacy pros.
Companies must show that they are constantly innovating but they must also show that they are taking into account customer privacy and security to protect personal information. Those that can manage this delicate balancing act between customer privacy and digital trust will be the winners in the modern digital economy.
A recent audit of websites by the well-known Online Trust Alliance has revealed something that many consumers have long suspected. Financial institutions are the least trusted when it comes to cybersecurity. Although the results are no doubt coloured by the inherent fear that many consumers have when it comes to the security of their money, it should still be a worry for banks which have long struggled with issues around online trust.
The Data Privacy Asia 2016 Conference will feature top ranked industry experts from more than 15 countries and a more interactive audience experience than ever before. The Conference, which is themed Building Digital Trust: Establishing an Ecosystem of Trust and Protection in the Digital Age will examine subjects like trust vs. innovation and privacy vs. security, how enterprises can meet the challenges of a globally diverse regulatory and compliance landscape, and the privacy challenges on IT and security.