New Verizon rewards program will give you coffee, music and rides in exchange for your behavioral data for targeted ads. What's the price for your privacy?
Behavioral targeting relies on a host of third parties in a highly complex, dynamic environment. Is your digital marketing ready for compliance with GDPR?
Apple may just have found the solution to counter Google by focusing on Apple's privacy commitment to their customers, especially in online advertising.
Telcos have their sights set on mining the rich data they gather from customers in order to increase revenues gathered by selling that data to media buyers. However, it’s an approach that they need to consider carefully. Increased regulation and scrutiny by authorities means that they can no longer simply use (or sell) consumer data in any way they see fit.
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